Students submit three short papers and one final paper that shows how marketing concepts illuminate a CSR issue or vice versa.
This course was taught for the second year in the Marketing Department, by Professors Bruce Buchanan and John Tepper Marlin, combining a focus on branding with the contribution of corporate social responsibility (CSR) to a company's brand.
The concept of the course is described here and here.
Guest speakers in 2007-2008 included : Dan Henkle, SVP, Gap, Inc.
Rob Headley, VP, Tiffany
Amy Hall, Head of Social Consciousness, Eileen Fisher
Alice Tepper Marlin, President, Social Accountability International