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PRODUCT TRACEABILITY (PROVENANCE)
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| MARCH 2009 3/27/09 Forging a Hot Link to
the Farmer Who Grows the Food. Brad Stone and Matt Richtel, New York Times. America, meet
your farmer. The maker of Stone-Buhr flour, a
popular brand in the western United States, is encouraging its customers to
reconnect with their lost agrarian past, from the comfort of their computer
screens. Its Find the Farmer Web site and special labels on the packages let buyers learn
about and even contact the farmers who produced the wheat that went into their
bag of flour.
3/5/09 Green Edge 14: Tomorrow's Green
Billionaires. President Obama is committed to creating five million new
green jobs via subsidizing energy alternatives and conservation with an
estimated $100 billion of the stimulus bill. The same kind of commitment is
occurring at the New York State and City levels. On January 26 New York's Governor
David Paterson told a conference on green jobs that he intended
to convert 45 percent of the state's energy use to alternative sources by 2015.
Mayor Bloomberg is interested in encouraging ex-Wall Street workers to do what
he did - set up a new business. Reports on Crop to Cup and Sea to Table startups.
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