4/10/08Agency Execs Explore Green Strategies,AdAge. Speakers Warn IAA World Congress Not to Antagonize Cynical Consumers. Consumers are increasingly interested in green marketing initiatives, but they are also quite cynical, the International Advertising Association's World Congress was told yesterday. That provides new opportunities for improving brand equity and engaging consumers -- but also lots of risk in getting it wrong.
2/11/08Edelman Reports on CSR Communications. "Corporate Responsibility and Sustainability Communications: Who’s Listening? Who’s Leading? What Matters Most?" Transparency in communications is a key indicator of a socially responsible company – more important than philanthropy or NGO partnerships – according to a landmark corporate responsibility and sustainability communications report launched by Edelman in collaboration with the Boston College Center for Corporate Citizenship, Net Impact and the World Business Council for Sustainable Development (WBCSD).
10/8/07Addison Designs CERES Annual Report. Addison, a creative services company specializing in strategic business investor communications, consulted on and designed Ceres' recently released Annual Report.
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