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Mission
The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior.
Based in New York City (at 655 Broadway near NYU), with offices throughout the United States and worldwide, the Rainforest Alliance works with people whose livelihoods depend on the land, helping them transform the way they grow food, harvest wood and host travelers. From large multinational corporations to small, community-based cooperatives, we involve businesses and consumers worldwide in our efforts to bring responsibly produced goods and services to a global marketplace where the demand for sustainability is growing steadily.
We set standards for sustainability that conserve wildlife and wildlands and promote the well-being of workers and their communities. Farms and forestry enterprises that meet our comprehensive criteria receive the Rainforest Alliance certification seal. We also work with tourism businesses, to help them succeed while leaving a small footprint on the environment and providing a boost to local economies.
Background Information
Members & supporters: 33,000
Annual budget: $20 million
Board Chair and Co-Founder: Daniel R. Katz
President: Tensie Whelan
Incorporated as a nonprofit organization in New York State: 1987
Recognized as 501(c)(3) tax-exempt organization by the IRS: 1987
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| LINKS TO RAINFOREST ALLIANCE
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Rainforest
Alliance
Speaker,
March 12
| Julianne (Julie) Baroody - Photo | Julianne (Julie) Baroody is Associate, Office of the President at the international non-profit environmental organization the Rainforest Alliance. In this position, she facilitates the development of new initiatives, coordinates outreach to partners, presents at conferences and universities, and manages the President’s office. Julianne spends much of her time on the organization’s climate change initiative, working to mitigate greenhouse gas emissions through avoided deforestation and sustainable land use certification and management.
Prior to joining the Rainforest Alliance in 2005, Julianne taught Spanish literacy to children on a coffee farm in the Dominican Republic and created materials for programs and fundraising at the Marine Environmental Research Institute in Blue Hill, Maine. She has also lived abroad in Greece and Peru and is experienced in non-profit program development and strategic planning.
Julianne grew up in Maine and graduated from Vermont’s Middlebury College with a BA in International Studies. At Middlebury, Julianne focused on Latin American Studies and Geography and wrote an honors thesis on cultural commodification and Ecuador’s Otavalo Indians. She lives in Brooklyn, where the buildings are not so tall. Julianne volunteers for older girl programs of the Girl Scout Council of Greater New York, coordinates a City Harvest Street Fleet Team at her workplace, and is very interested in food (bulk, local and baked) and the outdoors.
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